Halfpenny Management, established in 1976, faced challenges with an ineffective website and outdated branding that failed to reflect their high-quality management services in Philadelphia. I redesigned their visual identity and developed a cohesive design system, integrating a modern content management system that allows for independent apartment listings, ensuring accurate updates for clients and enhancing brand appeal to attract and retain clients.
I found that explaining technical terms to clients led to difficulties and manual changes, highlighting the need for clearer, simpler explanations.
Stakeholders requested changes to info that wasn't apart of CMS, which required going back and updates to design system to accommodate previously-static info.
Although my primary goal was to design site, creating additional assets, such as photography, also played a crucial role in the success of the redesign.
Application for Dispatchers, streamlining resource allocation and reporting, while also leveraging data for predictive analytics.
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